Precision-dosed / plus or minus 5% accuracyNow in 12 Michigan retailersWholesale inquiries welcomeIn-store pickup onlyNew: Albino Penis EnvyPrecision-dosed / plus or minus 5% accuracyNow in 12 Michigan retailersWholesale inquiries welcomeIn-store pickup onlyNew: Albino Penis Envy
For media
Press Kit
Brand assets, fact sheet, founder statement, and media contact. For interviews, sample requests, or coverage inquiries, reach out below.
Ann Arbor entheogenic plant decriminalization ordinance (2020)
STATEMENT
/ 02 Founder statement
Why Caps Lock exists.
“The supplement aisle is full of mystery powders. The microdose market is full of mystery dosing. We built Caps Lock because consistency should not be a luxury - it should be the baseline. Every cap, every batch, every bottle. Same dose, same strain, same standard.”
Caps Lock started with a simple premise: the people who buy microdose products deserve the same quality control a pharmacist gets. Not volume-measured guesses. Not bulk-blended mystery strains. Individually weighed capsules, genetically verified source material, and a potency tolerance tighter than the supplement industry standard.
We operate under the Ann Arbor entheogenic plant decriminalization ordinance (2020) and work only with Michigan retail partners we know personally. We don't ship, we don't mail, we don't sell outside the state. The scope is small on purpose. The standard is not.
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Brand Assets
Logos, product photography, and brand imagery for editorial use. Right-click any asset to save. For high-res files or additional formats, email the press contact.
Logo - Horizontal (PNG)
Primary mark with wordmark. Use for headers, partner websites, dark backgrounds.
Always written as “Caps Lock” - two words, both capitalized. Not CapsLock or capslock.
Color
Brand red is #E54D3A. Ink black is #0F0A08. Use red sparingly as an accent, not a fill.
Logo
Maintain clear space equal to the mushroom head on all sides. Never stretch, recolor, or add effects.
Tone
Direct, confident, mildly irreverent. Precision language over marketing language.
Media contact
Interviews, samples, features.
We respond to media inquiries within 24 hours. Include your outlet, deadline, and what you need - product samples, founder quotes, fact verification, whatever.
